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VNRE - The high-end housing segment is facing tougher sales challenges than others but some high-end housing developers are continuing to launch their projects onto the market.

An Tay Corporation, for example, is pressing on with a plan to market a luxury villa project called The Headquarters underway on Nguyen Huu Tho Street in HCMC’s District 7.

Ngo Tran Cong Luan, general manager of An Tay Corporation, said 46 villas measuring 614 to 1,813 square meters each would be offered at between VND12 billion and VND72 billion per unit.

Luan said those villas were designed for those in need of accommodation and businessmen who are looking for spacious spaces to set up their head offices.

Some VND350 billion has been invested in the project. Each villa comes with four stories including a basement for parking six cars and motorbikes.

Luan said that with businessmen targeted as main buyers, those villas might be turned into offices, showrooms, galleries or restaurants.

Work has been finished on the basement, and the entire project is scheduled for completion by February 2013.

In another development, Pau Jar Group has started marketing The Flemington condo project on Le Dai Hanh Street in HCMC’s District 11 after three years of construction.

The Taiwanese developer has appointed Saigon Phuong Nam Real Estate Company (SAPro) as exclusive agent to sell the project’s high-end apartments in Tower A with prices starting from US$1,800 per square meter.

The project has three blocks of 21-23 levels, with towers A and B for 300 apartments and tower C for office and commercial spaces.

Chuang Huei Jen, deputy general director of Pau Jar Vietnam, said this was the first property project the group had developed to mark its presence in Vietnam’s market, and that it wanted to build confidence among local buyers by selling fully completed apartments.

The developer said every apartment had been issued an ownership certificate, so the buyer would be able to get it after a full payment was made.

Another company, SetiaBecamex JSC, on Saturday launched the final phase of the Garden of Splendor precinct in EcoLakes My Phuoc project in the southern province of Binh Duong.

The Malaysian developer began offering 50 row houses with the starting price put at VND9 million per square meter, or around VND1.3 billion per unit.

Ecolakes My Phuoc covers 226 hectares in the province, and when in place it will provide some 10,000 homes.

Reported by Dinh Dung | The Saigon Times

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